This section features scientific and educational publications by department faculty, including monographs, articles, methodological materials, conference abstracts, author-developed models, case studies, educational resources, and patents.
→ [Official Department Page](https://feu.snu.edu.ua/index.php/kafedra-publ-chnogo-upravl-nnya-menedzhmentu-ta-marketingu/) → ← Back to Faculty Main Page → 📚 All Faculty Publications → [Department Repository](https://dspace.snu.edu.ua/handle/123456789/116)
• Public administration and strategic planning • Marketing and behavioral economics • Change management and institutional development • International economics and global markets • Digital communications and branding • Soft skills and educational technologies
• Maksym Buchniev — strategic management, public policy • Volodymyr Tyshchenko — educational technologies, management models • Olena Kovalova — marketing, branding, communications • Nataliia Kozlova — HR management, organizational behavior • Mariia Ivanova — international economics, global markets
Title | Authors | Source | Year | Link |
——- | ——– | ——– | —— | —— |
Strategic Management in the Public Sector | Buchniev M. | Monograph | 2023 | |
Digital Marketing: Tools and Trends | Kovalova O. | Methodological Materials | 2022 | |
HR Management in Times of Change | Kozlova N. | Practicum | 2023 | |
Soft Skills in Public Administration | Tyshchenko V. | Article | 2023 |
• “Public Administration: Challenges and Solutions” — strategy, policy • “Marketing and Communications” — branding, digital tools • “International Economics” — global markets, diplomacy • “Educational Technologies” — soft skills, coaching, simulators
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