📘 Publications of the Department of Public Administration, Management and Marketing

This section features scientific and educational publications by department faculty, including monographs, articles, methodological materials, conference abstracts, author-developed models, case studies, educational resources, and patents.

→ [Official Department Page](https://feu.snu.edu.ua/index.php/kafedra-publ-chnogo-upravl-nnya-menedzhmentu-ta-marketingu/) → ← Back to Faculty Main Page📚 All Faculty Publications → [Department Repository](https://dspace.snu.edu.ua/handle/123456789/116)

📊 Thematic Areas of Publication

• Public administration and strategic planning • Marketing and behavioral economics • Change management and institutional development • International economics and global markets • Digital communications and branding • Soft skills and educational technologies

• Maksym Buchniev — strategic management, public policy • Volodymyr Tyshchenko — educational technologies, management models • Olena Kovalova — marketing, branding, communications • Nataliia Kozlova — HR management, organizational behavior • Mariia Ivanova — international economics, global markets

📘 Selected Department Publications

Title Authors Source Year Link
——-——–——–————
Strategic Management in the Public Sector Buchniev M. Monograph 2023
Digital Marketing: Tools and Trends Kovalova O. Methodological Materials 2022
HR Management in Times of Change Kozlova N. Practicum 2023
Soft Skills in Public Administration Tyshchenko V. Article 2023

📗 Department Series and Collections (Suggested Structure)

• “Public Administration: Challenges and Solutions” — strategy, policy • “Marketing and Communications” — branding, digital tools • “International Economics” — global markets, diplomacy • “Educational Technologies” — soft skills, coaching, simulators

🧠 Visit Faculty Research Hub📄 View Faculty Patents📅 View Faculty Events Calendar


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